Jazmine Backous Lashin Out Bio

 100% Indigenous owned & operated.  Lashin Out was built on the foundation of family, the power of passion & impact of trust.

Jazmine | Owner & Founder 

Hello! My name is Jazmine Backous. I started Lashin Out in Calgary, Alberta, in 2012. I am proud to be an Indigenous entrepreneur and love supporting other Indigenous & Non-Indigenous women-owned businesses.

Lashin Out's product line was born in 2018 to fill a need in the industry for high-quality, hand-tested lash products that you could always count on. Since then, we have grown to open our own lash salon and store front called the Beauty Block. Together, with my business partner Brittany, we are living our dream of not only accentuating women's natural beauty through lashes and brows, but we also provide a space where women of all sorts come together for education and social events.  

I love connecting with new lash artists and feel so satisfied when I can help them with tips & tricks of trade because after all lashin ain't easy!  When I’m not lashing or shipping off your orders, you can find me out camping or with my husband chasing around our 3 daughters all under the age of 8. Life is busy....I guess you can say I thrive in chaos!


We don’t hide. We highlight.

It is time to level up your lash game and maximize your artistry with Lashin Out.