Whether you are new to lashing or a seasoned lash artist, you may have come across the social media buzz claiming that the lash industry is on the decline. But is that true?
With the rise of DIY lashes, lash technicians, and lash salons, you might think that the market is saturated or that people don’t want lashes anymore.
Don’t worry friend, this could not be further from the truth.
In this blog, we'll explain why we can confidently say that, and share some tips on how to thrive in this exciting industry.
Eyelash Extensions Aren’t Going Anywhere
Although inexpensive lash strips and DIY lash clusters may seem to be taking over, the demand for professional lash extensions is still rising.
According to Global Market Insights, the eyelash extension business was valued at around 1.1 billion USD in 2023. They predict that it will grow at an average annual rate of 7.5% from 2024 to 2032, reaching an estimated value of 2 billion USD by 2032.
What This Means for You
With these numbers in mind, it's clear that there is still a high demand for professional lash extensions. This means that if you are a certified lash artist or looking to become one, there will always be a market for your skills and services.
How to Thrive in the Lash Industry
"90% of lash technicians report full appointment books annually." ~ Source: Gitnux
Great statistic, but what happens if you've seen a decline in your bookings or are just starting out in the industry? Don't be discouraged! We'll discuss some tips on how to stand out in a competitive market and attract more lash clients.
Never Stop Learning
The importance of a certification in lash artistry cannot be overstated. More than ever, potential clients are researching and searching out experienced lash technicians with proper training and credentials. Obtaining a certification shows clients that you have the necessary knowledge and skills to provide high-quality services.
"70% of lash technicians have formal certification in lash artistry." ~ Source: Gitnux
Statistically speaking, a lash artist certification alone will set you apart from at least 30% of the other lash techs out there.
At Lashin' Out Academy, we set you up for success. Our experienced instructors, creative teaching techniques, and thorough curriculum are all geared toward helping you gain the knowledge, skills, and support network you need to succeed.
Read our blog, "How To Start a Lash Business," for steps on how to get started in this amazing career.
Offer Exceptional Customer Service
One of the biggest complaints in the beauty industry is poor customer service. As a lash tech, it's important to provide high-end services and make sure that your clients feel valued and taken care of.
Repeat business and positive word-of-mouth recommendations from happy clients can do wonders for your business.
Listen to your clients' needs and concerns, provide a comfortable and relaxing environment, and always follow up after their appointments.
Stay Up-to-Date with Trends and Techniques
Even if you've been lashin' forever, keeping your skills up to date and learning new techniques will help you to stay ahead in the industry.
The industry is constantly evolving, with new techniques and products being introduced. As a lash tech, it's important to stay updated on these changes to offer your clients the best service possible. Attend workshops, seminars, or online courses to learn about the latest trends and techniques in lash artistry.
Are you looking to up your lashing game? Whether you want to perfect a technique, stay updated on the latest trends, or simply boost your skills, Lashin' Out's mentorship program is just what you need. Invest in yourself and your business with personalized 1:1 mentoring led by a seasoned artist.
Invest in Quality Products
As the saying goes, "quality over quantity." This is especially true when it comes to lash extensions.
Using cheap or low-quality products can result in poor results and damage to your client's natural lashes. Invest in professional lash glue and high-quality lash extensions for consistent, beautiful results that will make your clients happy every time.
We pride ourselves on our high-quality, innovative lash products tested by our working lash artists!
Shop Lashin' Out here.
Educate Your Clients
As with any industry, doubts or misconceptions about lash extensions will always exist.
Some common ones include concerns about lash glue, fear of damaging natural lashes, or simply not understanding the difference between professional lash extensions and false lashes.
As an experienced lash technician, you can address these doubts and educate your clients. Use this as an opportunity to showcase your knowledge and reassure them of the safety and benefits of professional lash extensions.
The Best Lash Course in Calgary, AB
The lash industry is not only surviving but thriving! And we are here to tell you - you can succeed!
With the right skills, mindset, and products, you can stand out in a competitive market and build a successful lash extension business.
At Lashin' Out, we've brought together a wonderful community of passionate lash artists who are all about helping each other grow. If this sounds like you, join our community today!
