How To Start a Lash Business

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Do you ever catch yourself daydreaming about being your own boss? Wouldn't waking up every morning feeling genuinely excited about your job be amazing? 

Are you looking for a profession with a supportive and encouraging community of like-minded individuals who will cheer you on along the way?

If you've answered yes to any of these questions, lashing might be the perfect fit for you.

In this blog, we'll explore the steps to start a successful lash business and turn your passion into a profitable career.

Reasons To Start Your Own Lash Business

Starting your own eyelash extension business can be incredibly rewarding. Here are some of the top reasons why you should consider pursuing lashing as a career:

  • Flexibility: You can set your schedule, choose clients, and decide which lash extension services to provide. You can lead a balanced lifestyle where you prioritize what matters most.
  • Earning potential: Your income is directly proportional to your hard work and business growth. With dedication, you can increase your earning potential significantly.
  • Creative expression: Lashing is an art form that allows for a great deal of creativity. Each client's unique needs allow for custom lash looks that enhance natural beauty, making the job fulfilling and enjoyable.
  • Professional growth:  As an eyelash technician, you can constantly learn and improve your skills. From new techniques to expanding your services, this industry has room for growth and development.

How To Get Started

So, how do you turn your dream into a reality? Here are the steps to take.

Step 1: Get Certified!

Before you can start lashing clients, you must receive proper training and certification from a reputable lash academy. As a lash artist, your skills are your most valuable asset, so invest in yourself and your education. Look for courses that offer comprehensive training on eyelash extensions, including safety practices, application techniques, and customer care.

At Lashin Out Academy, our passionate instructors use innovative teaching methods to engage and inspire students. 

Our comprehensive curriculum covers everything from basic to advanced techniques, safety and hygiene practices, business fundamentals, and creating a loyal customer base. With our program, you will gain the skills and knowledge to start lashing confidently.

Step 2: Create a Solid Business Plan

A well-thought-out business model will help you stay focused and motivated while setting achievable goals for your lash journey. Consider your:

  • Target audience
  • Business goals
  • Services offered
  • Financial projections

This part can also be a lot of fun! You can use your creativity to come up with a catchy business name, design a logo, and develop your brand identity.

Step 3: Legalize Your Business

Now it's time to make your lash extension business official. Before accepting clients, you'll need to look into business registration and licensing requirements in your area. You protect both yourself and your clients by following all local laws and regulations.

Read our blog, "Do You Have To Be Licensed To Do Lashes?" for more information on certification and licensing regulations.

Step 4: Set Up Your Working Space

Now for the fun part: decorating your lash studio! Create a clean, serene space that reflects your brand and makes your clients feel comfortable.

Some things you'll need to get started include:

  • Lash supplies - Lashin Out Academy training kits come with all the lash supply basics you need to get started (a $500 value!)
  • A lash bed or chair
  • A salon stool
  • Good lighting
  • Lash cart for supplies
  • Sanitation equipment and supplies
  • Hygrometer and humidifier

Check out our blog, Top 10 Must-Have Products For Your Lash Cart.

Step 5: Create a Marketing Plan

Now that you're all set up, it's time to promote your eyelash business! Here are some effective marketing strategies to consider:

  • Use social media: Use social media platforms like Instagram and Facebook to showcase your work, connect with potential clients, and build a community around your lash brand.
  • Design business cards: Hand them out to potential customers and leave them at local businesses for added exposure.
  • Collaborate: Partnering with other beauty professionals, such as hair stylists or makeup artists, can help you tap into their client base and expand your reach.
  • Offer promotions: Everyone loves a good deal! Consider special offers or discounts to attract new clients.
  • Customer service: Your lash clients are your business. Provide each one with a positive and memorable experience. Word-of-mouth recommendations can help grow your business.

Step 6: Keep Learning and Growing

As mentioned earlier, the beauty industry is ever-evolving. Things change quickly! Attending workshops, conferences, and online courses is a great way to stay up-to-date on new techniques, products, and trends. Doing so will help you stay competitive in the market.

At Lashin Out, our commitment to your success goes beyond the classroom. We also offer 1:1 mentoring to support your growth and confidence. We will tailor your mentorship to you. Let us know what you need help with, whether that's technique or business advice. We're here for you!

Lash Extension Course in Calgary, AB

Choosing Lashin Out Academy means investing in a career path filled with flexibility and independence. With our support network and the skills you will acquire, you're setting yourself up for a thriving career in the beauty industry.

If you're ready to jumpstart your career as a lash technician, Lashin Out Academy is the place to start. Contact us to learn more about our lash extension courses and how we can help you achieve your career goals.